Thursday, May 8, 2014

Crio Bru - Mark Cuban may not be a fan, but I am!

PictureSpiderman mug is highly recommended.
I was recently watching an episode of one of my favorite TV shows, Shark Tank, and was immediately interested in one of the products on this episode. The product being pitched to "the Sharks" was a superfood drink called Crio Bru.

Basically the product is 100% roasted cacao beans that are recommended to be brewed like coffee, preferrably in a French Press. What made this company unique is that they had a patent on the roasting process.

After passing out samples to the Sharks, the four men-Robert, Kevin, Daymond, and Mark all had aweful looks on their faces, and Barbara didn't bat an eyelash. Mark Cuban's reaction, in particular, was one of disguist and he later apologized for his reaction making the comment that it took him about 29 tries before beer started tasting good to him.

Now, Mark and Robert are my favorite of the Sharks, so I usually perk up a bit when they get involved, and despite Mark's reaction I was very interested in the product. I mentioned to my wife Lisa that this was something I definitely would try, as I am a fan of cacao and believe in the benefits the people from Crio Bru were claiming.

I looked over and Lisa had her phone's internet browser open and she was ordering our first round of Crio Bru! Despite the fact that Crio Bru did not get a deal, I was pretty sure their appearance on the show alone would be huge for the company and I'd bet money on the fact that they will be one of the featured "updates" in a future episode, claiming that even though they didn't get a deal with the Sharks business boomed as a result of appearing on Shark Tank.

By now you are probably wondering what Crio Bru specifically is, so straight from their website:

"Crio Brü is brewed drink made from 100% cacao beans (also known as cocoa beans), roasted to perfection. Named after the most prized of cacao beans, the Criollo, Crio Brü will astound your taste buds with its complex chocolaty flavors and subtle aromas which come right from the cacao bean itself! It is 100% natural and 100% pure."

Our order of Crio Bru arrived about four days later and I immediately brewed my first serving in my French Press. I followed the directions to a "T" of 2 tbsp. to 6 oz. of boiling water in my French Press for 8-12 minutes. I have to say, and maybe this is due to the fact I like strong coffee, it seemed a little weak, but I loved the taste. I remember on the episode Kevin "Mr. Wonderful" O'Leary, who wasn't a fan of the taste, commented that Crio Bru tasted "just like water over cocao beans". Um.... Yeah, just like coffee tastes like water over coffee beans.

The second time I made it, I brewed it a bit stronger and it was perfect! Since then we've made it both hot and iced (warning, if you make it iced brew it considerably stronger as the ice will water it down) and have tried it plain and with almond milk. Personally I like it plain, both hot and iced, and Lisa likes it with a little natural stevia and unsweetened almond milk.

Hopefully Mark Cuban will give Crio Bru the 29 tries he gave beer, although I'm sure he will acquire a taste for it much faster, and hopefully you will too! It is delicious hot or cold, loaded with nutrients, and makes a great alternative to coffee.

Stay Healthy!